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Significant Projects
- Development and launch of identity
design and marketing tool kit for non-profit
- Annual Color Forecast and Influencers for consumer and commercial markets
- Recommended brand architectures in M&A and joint marketing. Resulted in over $10 million annual savings.
- Developed logo design strategy, product and entity naming criteria and policy. Implemented approved corporate design and policies. Design won the Identity Design Award.
- Co-managed implementation of a new merged identity with a $59 million budget.
- Led executive team determining the worth of the client brand in financial terms. Established royalty rate and the role of the brand on purchase decision by markets.
- Led team launching video product line. Design won the Design Achievement Award for the product brand.
- Instituted retention program utilizing DM/DR generating a 36% response rate.
Sample listing of Company Experience
- ACCESS Foundation, The
- AT&T
- Bell Atlantic Communications (now Verizon)
- Business Catapult, The
- Centex Homes Corporation
- DieuxMoor Group, Inc.
- Ethical Impact, Inc.
- Getamom.com (now Flexible Alternatives)
- The Maris Group
- LDDS/Worldcom (now MCI Worldcom)
- Quest Communications Inc
- Senior Solutions, Inc.
- Sherwin-Williams, Pratt & Lambert Division
- Sprint Long Distance Division
- TMNG (The Management Network Group)
- Williams Communication Group
- Xcel Energy
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The percent that brand equity (reputation and attributes) plays in a purchase decision varies based on your market and industry:
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