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60 Minutes to Dramatic Increase in Sales
How can color motivate prospects to buy?
COLOR is more memorable than words. It will alone compel 60% of people to make a choice. Color creates powerful, subliminal messages allowing us to develop meaningful relationships with our audiences.
Think about the strong bond you'd like to create between YOUR brand, YOUR products and services, YOUR prospects and YOUR customers. Come along on a fascinating and colorful journey into human perception and decision making because Color Makes the World Go BUY!®
Traditionally businesses conduct customer research with great passion in order to develop responsible marketing plans and generate sales. A product's ability to solve a problem or meet a need is always at play.
What can we do about the less obvious but even more compelling physiological and psychological factors that spur people to action?.
For one thing, we can use COLOR.
~ Diane Roggow
This DVD Program features:
- An overview of the color industry and how "in" colors are determined
- An over view of how humans perceive and respond to color physiologically
- An introduction to the meanings and applications of the top 11 COLOR families
- Dozens of examples of how successful businesses use COLOR as a strategic tool in advertising, environments, communications and product packaging
- Research on how COLOR impacts response rates, awareness and bottom-line revenue
- Tips on how you can apply this new COLOR knowledge to your own marketing and branding programs to generate more sales.
Who will benefit from this DVD?
- If you are responsible for the implementation of brand, product and services packaging
- You are passionate about color
- If you are responsible for logo design and brand color palettes
- You want to know how to optimize branding and marketing budgets
- You choose to utilize color optimally
ORDER NOW!
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