Even the largest
companies periodically
reinvigorate their brands. Take Xerox which recently launched a campaign to reposition consulting and document management as cost-saving. Are there creative ways to reinvent your brand? Read More.
The blogosphere is
chattering about Google's
latest experimentation with
Google Ads. Top ads are showing
up with yellow and salmon-colored backgrounds. Clearly Google is under pressure to further distinguish paid ads and they are turning to color as a competitive tool. Can you leverage color to get more sales? Read More.
Market Illumination is
currently seeking collaborative, linking and reselling relationships with agencies and membership organizations. Read More.

CEO Briefing: The market has changed. Technology has changed. IRS guidelines have changed. Government regulations have changed. The methods your people have used are not as effective. See how to take charge of the new environment.

Read More.

Want more insights?
Our new DVD has them.
It contains meanings and use of top eleven color families, and examples of how successful businesses use COLOR strategically; Research detailing COLOR impacts, and tips on how you can apply this new COLOR knowledge now. Read More
Ch, ch, ch, changes.
Every day the competitive environment shifts and problems emerge to be solved. If you address these opportunities proactively, your business will thrive and grow. Don't know where to start? How about with a little help. Read More.

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